CLIENT: #OCCUPY WALL STREET MOVEMENT

Challenge: #Occupy Wall Street Movement was instigated by Ad Busters magazine that hates advertising with love. But with a marketing budget of $15,000, the 99% needs to win the war against the 1%.

Insight: Bitcoin is an open e-currency that shares the same values with Occupy Wall Street in terms of transparency, decentralization and equal opportunity as opposed to the dollar.

Idea: Instead of protesting against the 1%, we build our own #Occupy Economy bottom up by using Bitcoins as the official currency of the 99%. So, we start small by converting our marketing budget into 15,000 Bitcoins(the exchange rate at the time) and put it up as prize money for fellow occupy protesters to come up with 3 small business ideas that will become the Bitcoin powered start ups which will lead our #Occupy Economy.

Step 1: We launch by using our #Occupy Wall Street iconic human microphone to echo our speech which heralds our new slogan: #Occupy Economy. 99% Bitcoin. 1% Dollar. 100% Prosperity. The transcript will be on our website and the ever news hungry media picks up and spread the gospel for free.

Step 2: Then, we ask #Occupiers to pitch their small business ideas and the ones voted top 3 by the general assembly will be the 3 small businesses that will be the face of the #Occupy Economy.

Step 3: To drive our 3 Bitcoin powered small businesses, we launch #Occupy Tuesday whereby we encourage Americans to do their bit by spending Bitcoins at least every week.







Step 4: Six month after, our 3 Bitcoin powered small businesses will give an open report. They will be quoted on our own #Occupy Stock Exchange and will raise more Bitcoin capital via an I.P.O. Other new small bit coin powered startups can also get quoted. Goes without saying too that we will have: our own online #Occupy bank and #Occupy Bureau De Change.



Step 5: One year after, our 3 Bitcoin powered small businesses will pay dividends to the public in Bitcoins. Then, they will take on the US President demanding that they want to pay tax…in Bitcoins. Afterall, we the 99% have done our little bit in taking American out of the mess the 1% got us in.







Credits: Babatunde Adebola Copywriter, Niclas Hellberg Art Director

School: Miami Ad School Europe Hamburg